My new book Marketing and Christian Proclamation in Theological Perspective is here! In our market-driven world, the church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. The book builds on theological examinations of capitalism and consumerism to develop a theology of marketing that addresses two key questions.…… Continue reading New Book! Marketing & Christian Proclamation in Theological Perspective
Tag: branding
What’s the Matter With Branding?
I recently had a conversation with my friend DJ Trischler of Trischler Design Co. about some of my thoughts on branding. The conversation grew out of my PhD research and many of the conversations DJ and I had together. You can check out the details on his blog, where we talk about how to define…… Continue reading What’s the Matter With Branding?